Two Years of AROYA
From Vision to Voyage
من الفكرة إلى البحر | A Brand-Building Journey
This 3–4 minute brand film captures the full creative and strategic journey of AROYA Cruises over its first two years—starting with logo creation and culminating in the launch of the Mediterranean sailings from Istanbul.
As the Creative Director, I supervised the entire journey’s visual language, campaign rollouts, brand milestones, and cultural moments. This film is more than a recap—it's a story of how a bold vision turned into a premium lifestyle experience at sea.
📽️ Video Chapters & Storyline Structure
1️⃣ Logo Creation & Brand Identity (2022)
The first steps: AROYA’s logo, brand name, colors, and tone of voice
Visual direction and how it set the foundation for every campaign
2️⃣ Yalla Cruise Launch (May 2023)
“يلا كروز” umbrella campaign and first wave of bookings
Cruise booking platform and call center integration
3️⃣ Tactical Campaigns: Eid, Sha'bana, Ramadan
Highlighting unique cultural activations onboard
Key visuals: يلا شعبنة / عيد غير أي عيد / Ramadan Floating Destination
Hero KVs, tactical rollouts, and onboard footage
4️⃣ Celebrity Collaborations
Ronaldo & Georgina campaign: “Yalla?”
Georgina lifestyle visuals & Mediterranean elegance
Concerts with Hamaki, Rami Sabri, Zeina Emad, and Abadi Al Johar
5️⃣ Sailing Moments
First ship departure footage
Guests onboard: families, couples, kids
Red Sea and Mediterranean visuals blended into one cohesive brand film
6️⃣ Final Frame: Sailing from Istanbul
“صيف غير أي صيف” tagline introduced
Fade out with AROYA flag flying against Mediterranean horizon
🧭 My Role & Contribution
• Creative direction and visual supervision of all featured campaigns
• Storyboarding and content curation for the film
• Selection of motion footage, VO direction, and music sync
• Creative narrative development: emotional, premium, authentic
AROYA’s journey is more than campaigns—it’s a regional creative landmark.
From a logo to the Mediterranean, this is how a cruise brand became a cultural force, a luxury experience, and a proudly Arab lifestyle destination.
Creative legacy set sail—and it’s just the beginning.
From a logo to the Mediterranean, this is how a cruise brand became a cultural force, a luxury experience, and a proudly Arab lifestyle destination.
Creative legacy set sail—and it’s just the beginning.
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