🚢 Yalla Cruise
AROYA’s First Conversion Campaign
يلا كروز | Official Launch of Booking & Itinerary Experience
📝 Project Overview
In May 2024, AROYA Cruises launched its first-ever conversion campaign, marking a pivotal brand milestone—the official opening of online bookings and call center reservations.
As Senior Art Director, I led the creative rollout for this national launch under the bold tagline "يلا كروز", crafting a comprehensive visual system that celebrated the excitement of cruise life for Saudi and GCC travelers.
The campaign spanned billboards, digital screens, cinemas, social media, and website banners across all major Saudi cities.
🔍 Objectives
Drive Bookings: Launch the official website and call center booking flow for AROYA Cruises.
Generate Buzz: Create mass awareness for the first homegrown GCC cruise brand.
Showcase Offerings: Communicate the full range of AROYA experiences—cabins, dining, entertainment, relaxation, family activities, and premium services.
Position AROYA as a Lifestyle Brand: Not just a cruise line, but a floating experience for all ages and tastes.
✨ Creative Concept & Approach Main Tagline ✨
"يــلا كـــــروز" – Let’s Cruise
A simple, powerful call to action that positions AROYA as accessible, exciting, and culturally relevant.
✨ Creative Tactical Extensions ✨
يلا مرح | يلا بحر | يلا مطاعم
Daytime Activities
✨ Creative Tactical Extensions ✨
يلا متعة | يلا طرب | يلا استرخاء
Nighttime Activities
🗣️ Create Memories Along the Horizon
AROYA Cruises isn’t just about travel—it’s about crafting moments at sea that cater to every taste. This campaign was designed to activate Saudi Arabia’s first cruise lifestyle experience, bringing families, couples, and individuals together under one bold invitation: يلا كروز.
#AROYA #YallaCruise #MiddleEastDesign #SaudiCreatives #CruiseMarketing #LuxuryTravelDesign #OutdoorCampaign #ArabicTypography #ExperienceMarketing #GCCAdvertising #CreativeDirection #BookingExperience
