🚢 AROYA Cruises – Offers Campaign Visuals
Seasonal & Tactical Creative for the Region’s First Cruise Line
Over the course of two years, I led the visual direction for all promotional campaigns by AROYA Cruises—developing a flexible, premium campaign system that could reflect both brand elegance and seasonal excitement.
This case study presents the visuals behind يلا كروز, يلا نحتفل, and other tactical offers that brought the spirit of cruise travel to the GCC.
AROYA Cruises is the first cruise line crafted specifically for the Arab world. Backed by Cruise Saudi and the Public Investment Fund, AROYA sets sail from the Kingdom with a mission to offer unforgettable experiences that blend Saudi culture, luxury travel, and regional warmth.
The challenge was to develop a modular design system that could support various offers—limited-time sales, seasonal packages, Eid promotions—while remaining distinctly "AROYA." The creative had to feel fresh yet familiar, elegant but inclusive, blending Arabic and English messaging harmoniously.
Increased CTR by 28% for Eid campaign, Flash offer sold out in under 24 hours
These visuals reflect more than offers—they represent a regional brand’s entrance into a global lifestyle market. As AROYA sets sail, so do bold new standards in Middle Eastern creative excellence.
Let’s create waves together.
Let’s create waves together.
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