✨ Sha'bana AROYA 📷
Pre-Ramadan Cruise Experience Campaign
يلا شعبنة – Cultural Celebration at Sea
📝 Overview
In February, before the arrival of Ramadan, AROYA Cruises launched its first Sha’bana campaign—يلا شعبنة—a month-long series of cultural events, themed experiences, and tactical offers onboard. The campaign blended Saudi tradition with modern luxury, bringing together entertainment, gastronomy, and heritage at sea.
As the Senior Art Director, I led the creative direction, developed the visual theme, and designed the main key visuals that shaped this multi-faceted activation.
🔍 Objective & Concept
Goal
Create a pre-Ramadan tactical campaign to boost bookings and drive awareness of AROYA's cultural positioning.
Build anticipation for Ramadan by offering a Sha'bana at Sea—combining traditional celebrations with contemporary cruise experiences.
Creative Concept
"يلا شعبنة" (Yalla Sha'bana) became the anchor theme, inviting families and friends to celebrate in an exclusive, joyful setting.
Visual language mixed festive elements, cultural textures, and premium event cues.
"Sha’bana AROYA" was more than an offer campaign—it was a cultural event at sea. Through bold visuals and strategic creative direction, we positioned AROYA as the cruise line of choice for GCC travelers who value both tradition and entertainment.
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