Eid Like No Other
AROYA’s Eid Al-Fitr Campaign
عيد غير أي عيد | A Celebration at Sea
For Eid Al-Fitr 2024, AROYA Cruises launched a bold and joyful campaign that reimagined how the holiday could be celebrated—not just with family at home, but onboard Saudi Arabia’s first luxury cruise line. The theme "عيد غير أي عيد" positioned the experience as extraordinary, luxurious, and full of memorable moments.
As the Senior Art Director, I oversaw the full creative development of the campaign—from concept and visual storytelling to tactical design execution and rollout across digital and outdoor.
🔍 Campaign Objective
Promote AROYA as the ideal destination for Eid family experiences
Position Eid on a cruise as a new tradition worth exploring
Create joyful anticipation with a festive brand expression
Activate bookings through engaging visuals and local relevance
✨ Creative Concept & Theme
Theme:
"عيد غير أي عيد" – Eid Like No Other
"عيد غير أي عيد" – Eid Like No Other
A celebration that blends tradition with exploration, family with luxury, and Saudi heritage with Red Sea beauty.
Creative Strategy:
AROYA becomes not just a vacation provider—but a cultural destination in itself, transforming Eid from routine to remarkable.
AROYA becomes not just a vacation provider—but a cultural destination in itself, transforming Eid from routine to remarkable.
🛟 My Role & Contribution
• Creative Concept Development
• Theme & Campaign Direction
• Art Direction of Main KV and tactical visuals
• Oversight of Eid activation branding onboard and digitally
• Coordination of campaign narrative following cancellation of Ronaldo & Georgina collaboration
Eid is a time for gathering, joy, and generosity. With “عيد غير أي عيد,” AROYA transformed these values into an unforgettable cruise experience.
This campaign was a celebration not only of a holiday, but of a new era of travel, culture, and family memory-making aboard the Red Sea.
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