Zan Al Jaw
AROYA’s Musical Identity
زان الجو | A Cultural Soundtrack to Cruise the Arabian Sea
In a landmark collaboration between AROYA Cruises and one of the Arab world's most beloved voices, Abdul Majeed Abdullah, we created "زان الجو" — a timeless anthem that captures the spirit of sea-bound luxury, regional pride, and emotional escape.
As the Creative Director, I led the project from inception to final production, overseeing everything from the song concept and lyrical tone to the visual identity and launch rollout.
🎼 Project Goals
• Position AROYA Cruises as an emotionally resonant brand, not just a travel service
• Fuse premium lifestyle with cultural familiarity through song
• Elevate the brand’s presence by aligning with an iconic voice loved by millions
• Drive emotional engagement through music, enhancing awareness and bookings
✨ Creative Strategy: A Cruise in Every Note
The challenge wasn’t to create an ad jingle—it was to craft an anthem that feels cinematic, spiritual, and nostalgic all at once. The song had to reflect:
• The magic of the sea
• The warmth of Saudi hospitality
• The emotional journey of cruising with AROYA
Song Title: "زان الجو"
Literal meaning: “The Weather is Perfect”
Emotional meaning: “The vibe is just right”
Emotional meaning: “The vibe is just right”
🎙️ Collaboration Highlight
Artist: Abdul Majeed Abdullah
Genre: Gulf fusion / classical romantic pop
Style: Emotional, uplifting, rich orchestration
Lyrics & Music Direction: Aligns with sea travel, joy, nostalgia, warmth
🛟 My Role & Contribution
Creative Direction & Artistic Briefing
Lyrics & Mood Development with Creative Teams
Visual Identity Integration with the Anthem
Supervision of Production & Brand Alignment
Launch Strategy with Marketing & Digital
📊 Impact
🎧 YouTube Views: [Add real-time view count]
📈 Increased brand sentiment and emotional affinity
📲 High share rate across platforms with organic engagement
💬 Widespread praise from fans for blending art with travel
"زان الجو" isn’t just a song—it’s the sound of Arabian sea travel, elevated.
AROYA’s brand found its voice in this anthem, harmonizing luxury, culture, and feeling in every note. This project reflects how brands can use music not just to advertise, but to deeply connect with audiences and cultural memory.
AROYA’s brand found its voice in this anthem, harmonizing luxury, culture, and feeling in every note. This project reflects how brands can use music not just to advertise, but to deeply connect with audiences and cultural memory.
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